I would like to convey a clean, natural image. Nothing too trendy, it has to be simple, timeless and classy. Some words that come to mind are: water, foam, bubbles, sustainable, biodegradable, recycling, clean, green environment.
Colours may include but are not restricted to: yellow, green, different shades of blue, white, or more earthy colours with ocre or orange. Definitely nothing that looks like a willow tree as the name willows is a nickname for Williams. No leaf please, they are so overdone!
One idea is to make a small logo out of the W, (then that can double as a smaller favicon), then have the word “Willows” as the main brand name, then the words Natural Products added for use on my business cards , emails, invoices etc.
This logo will have to be able to translate across to the labels on my products as well. It may pay to keep in mind that I would have to be able to change the words :“Natural Products” to:
Willows Natural xxxx (then the name of the product eg: Shampoo) for on the labels in my natural range of products
Willows Organic xxxx (then the name of the product eg: Shampoo) for on the labels in my certified organic range of products.
This is only one idea, please do not restrict yourself to the W as a logo, any ideas are welcome.
Any further questions, don’t hesitate to email me on : firstname.lastname@example.org
Thank you for your help