A brand you want to design for.... idocument

idocument

What would it take for you to recollect everything that you own in your home? Imagine if you had a fire, theft, damage or catastrohpe. How do you know if you have the right amount of homeowners insurance? How well could you access the information pertaining to the stuff in your house? art? jewelry? electronics? antiques? silver? furniture?
We help clients manage their personal property and valuable articles (art collections, jewelry, collectibles) through our app that allows them to update, manage and share the information with their advisors (insurance agent, financial advisor, etc.)

We are an 8 year old company that is launching a new product and division named idocument. The url will be idocument.com While the industry we are in, financial services and insurance, can be traditional, we are innovative, professional and entrepreneurial in our approach. Our application will offer an easier and simpler way to do this versus out-of-date methods. Key to our success is a friendly user experience where people gain value right away from using our app.

This app will be available nationwide in a secure web environment. Our company must convey trust and confidence in our ability to protect and preserve the assets people will use idocument for.

Individuals and home owners, affluent high net worth segment, insurance agents, financial and wealth advisors, family offices, people who are passionate about collecting things like art. We will have large reputable insurance companies sell our app. Name brands within the banking and financial services space will also represent this app.

We are bringing a new and easier way to something long ignored.

We want to try an iconic approach to the logo. The brand must show that the name is idocument. We address the contents and collections in homes so maybe trying a version of the logo with the words contents and collections somehow represented in the design would help. Colors: 2-3, tones of black, gray, silver, white, blue (possibly a dark green). The logo will be used on the web, print, b cards, mobile app, video. We will also need to logo to be reversed, single color transparency. Also the logo must have the ability to create a favicon to be used for social media.

Currently the application has a gun black color background with a white area for the text.

Please ask all and any questions at: newminc@gmail.com

Logos I like and find interesting, unique....

Nike, IBM, Puma, Squarespace, dropbox

Attached:

first version draft of the app....the black background will not be as dark