If you look at designs and logos for most other coffee companies, they are all very similar. Typically they include a coffee bean or a coffee tree or at least the heavy use of brown in their color pallet. We want our logo, colors, and experience to be unique and original. We want to be fun, happy, colorful, and bright. That doesn't mean the logo needs to have tons of colors, but it should have bright strong colors that stand out.
The logo does not necessarily need to indicate this is a coffee company just by looking at it. It doesn't need to contains beans, or a coffee mug. You are free to try that if you have creative ideas, but we don't want you to think that is the only way to make a coffee logo. We want to be original.
In addition to the logos I selected in the design brief, here is another logo that we think is cool.
The logo needs to be portable and recognizable. It will be placed on a website, on t-shirts, mugs, coffee packaging, and the brewing machine - so it needs to be very portable and not have so much detail that we cannot use it anywhere other than online.