bring the message of Naturie Shea Butter Apotheca to life...

Naturie Shea Butter Apotheca

Naturie, a Shea Butter Apotheca, is therapeutic personal care and wellness enterprise committed to the healing beauty arts. We have created an impressive range of signature formulae for skincare, hair and body, utilizing the industry’s highest concentrations of pure, unrefined shea butter.

Our brand name was chosen to reflect the fact that our signature products derive their healing wisdom from nature; which is inherent in the meticulously chosen biologically active ingredients infused in each beauty treatment formulation. The intention for Naturie’s identity is to ignite the spirit of nature’s generosity, community exchange and self care rituals.

Each of Naturie’s beauty treatments are crafted from a shea butter base integrated with the highest-quality, globally indigenous, botanicals and herbs proven to promote wellness, vitality and radiance. Each of Naturie’s treatments are offered to our clients as a genuine gift to nurture the self and the soul.

We seek to align our brand identity with the core values of our company: Pure and authentic ingredients are sourced from rigorously selected global partners, from pristine locales; which are wildcrafted, sustainably harvested and extracted with traditional production practices.

Our targeted end user is between the ages of 24 and 65. They are urban professionals with at least some college. This consumer has an active lifestyle. They are concerned about social and environmental issues. Mind and body wellness are important to them.

Consumers are seeking healthier alternatives in order to live longer, healthier lives, including gentler, less-invasive cosmetics and personal care products. Safety concerns linked to the potential harmful effects of certain chemicals and preservatives used in cosmetics and personal care products are also reinforcing this trend. As a result, consumers are increasingly aligning themselves with the perceived simplicity, safety and ‘‘back-to-basics’’ characteristics of natural and organic products and increasingly seeking cosmetics and personal care products that they believe will help them to maintain a healthy lifestyle and natural well being.

We believe our ability to create future product opportunities and growth will only be limited by our imagination and our ability to attract talented people who understand the concept of branding. Are you prepared to bring the message of Naturie Shea Butter Apotheca to life?

Please demonstrate your final design on a jar/box/bottle…

Distinguish the subcategories of range: hair, face, body, men

Keywords: eco/indigenous/chic/posh-environmental

Format: Label/Logo will be used as the comprehensive visual identity for Naturie will be used on the product itself and all media to include; business cards, websites, brochures, labels, stationary and signage. Electronic newsletters; iTunes U; merchandise such as T-shirts; PowerPoint presentations; posters; signs; Twitter backgrounds; and video.

Please plan to provide identity standards to include:
Typeface (s)
Vector Art: Scalable, Outline for Font
Color Palette: Print Colors (CMYK & Pantone), and Web Colors (RGB & Hexadecimal)
File formats: PDF (CMYK), Adobe Illustrator (ai.) (CMYK) printable format, .jpg and layered .psd (RGB)
Distinguish the subcategories of range: hair, face, body, men

Naturie’s treatments will be packaged in deep violet glass bottles (Violett Glas) designed to protect bioactive, live properties. Please see attached photos.

Packaging/Logo aesthetics/competition:
http://www.karawan.fr (Look in Catalogue)
http://www.patyka.com
http://www.pukkaherbs.com
http://www.labo-hevea.com/fr/
http://www.buddhanose.com
http://www.loccitane.com
http://www.ojon.com
http://www.tazo.com