CasinoMan is 35, modelling himself as Roger Moore, suave and sophisticated, the man with all the answers and all the secret underground information that no one else can get.
He is all about the fun and excitement of the chase and living in the moment. He is a fan of the old classic 1950s movies through to late 70s. The era of the glamour pusses such as Monroe and Hepburn.
He is a bad influence, if a woman said she was on a diet, he’d be the one offering chocolate cake!
Living life on the edge, a bit like james bond really. However even with all these devilish characteristics, you can still trust him with your life. So he would know all the best places with special offers.
He is about exclusivity, always turning up with goodies to tempt Jane to join in on a moment of fun, excitement and thrills over a few spins of a slot machine.
Age: 45-55, female, no kids, married, has a good job and income.
Has expendable income, key factors influencing choice are freebies, excitement, killing time and doing something to remove boredom. These are her motivating factors.
She lives in the USA, probably within 200 miles of Las Vegas or Atlantic City, and is a frequent traveller to these destinations. Her husband is also partial to some poker gaming and might sometimes also indulge in the slots.
The requirements are to enhance and update the existing logo.
The logo must be a shade of red like the existing logo, it must also contain the words est.2001.
This helps to promote trust in the brand.
The logo should have a shiny metallic sheen to it, and it must also reflect the modern age as well as work well with the current character on the website.
Attached are samples of the character and existing logo. The new text logo should fit with the character as this character will not change.
It must firstly work well against a blue background.
Other than that, please feel free to select interesting font variations.
My main items are the red color and the shiny surface style.
To get a better idea of the logo's final home, please visit http://www.casinoman.net and you'll see where it needs to work. The new logo needs to work with the existing site design.