Chef Heidi Logo

Chef Heidi

I want to bring tasty and healthy food to my community. My company is about quality and making sure everything I do is done right.

The logo is crucial to this new brand. Make me stand out from the crowd.

The logo should be stylish and visually interesting, fresh and memorable.

My passion is exploring new flavors and ingredients and bringing dishes incorporating them to my customers.

The company will initially target middle class suburban residents. It will start in our local area with plans for expansion geographically as the company grows.

Since women make 80% or more of the food buying decisions women are our first touch clients. We are targeting busy moms who are health conscious. They want to feed their families well but are often on a tight budget. These moms need and want to save time and be smart about their food purchases and how they feed their family.

The logo will be used in all marketing efforts. We are open to all suggestions and creativity.

This logo will some day support a strong national brand. It should be simple & clean yet memorable, not busy looking or campy. It should be modern & fresh but not too contemporary. It should be a logo that once established everyone knows what it is for. Gimiky, cheesy, or fussy should NOT describe this logo.

The logo should project:
Credibility & Trustworthiness
Value for money
Experience in the food industry
A substantial and professional image

It must be versatile & lend itself to all business aspects from use on our delivery vehicles to all print media (business cards, stationary, flyers, posters, print ads). It must work well for a web site. It may also be used on gift items such as coffee mugs or aprons. It will be used to brand us in social media (twitter, Facebook). It must render well in full color & one color printing. The logo should also include or be adaptable to an icon that can be used as a browser bookmark icon (favicon) or as a mobile application icon on a smartphone.

The logo will be used digitally & should work for small and large uses.

No clip art or stock images.

My photo is attached. Using some sort of image of me is optional but not required.

Formats needed:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)