I am a licensed Acupuncturist and Board-Certified Chinese Herbalist. My specialty is Women's Health/Integrative ObGyn. This encompasses: Menstrual/Menopause/ Hormone Support, Reproductive Medicine/Fertility, Pregnancy and Postpartum Care, and Sexual Health.
Chinese Medicine treats not only physical symptoms but also underlying psychological and spiritual aspects of disease as well- a lot of my practice focuses on mental health for this reason.
Although my practice is rooted in Traditional Chinese Medicine, it is highly informed by Modern Science and Western Medicine as well. It is of utmost importance to me that my audience views my brand as both holistic but also clinical and professional. My target audience is Women ages 16-55.
In the future, in addition to my clinical practice- I see myself creating product lines, hosting workshops & retreats, giving speaking engagements/webinars and doing a lot of Video blogging- all of which I envision growing into a national brand. Thus the logo I am looking to create will serve as a logo for my overarching brand (my name) and ideally would be something that can evolve with my business as it grows. I am currently building out a website that funnels my audience into one place. It will encompass all aspects of my business: clinical and otherwise.
As far as logos and branding goes, I really like geometric shapes and clean lines. I especially love triangles and circles. I think I prefer black and white but I also like earthy greens, neutral tones, and white space. Simple yet sophisticated; earthy with natural elements, and contemporary. I truly believe that integrative medicine is the future thus I’d like my logo to look progressive and relevant.
My branding: I view my brand as an extension of myself. I am originally from the Appalachian Mountains but I currently live/practice in Austin, TX. In my ideal world I envision my branding being somewhat of a subtle tip to my roots. My logo doesn’t necessarily have to reflect this but that is the context within which I’ll be using it.