ClubDarwin.net (NET IS IMPORTANT HERE)
It's a club of professional in the industry of food and drinks. Professionals mean Managers, Engineers, Marketers, and other TOP profesionals working on companies like Coca Cola, Kraft, Beer Manufacturers, and their supliers making machinery, bottlesl packaging, ads and the thillions of things and services that are needed to feed the world
We provide a communication environment for professionals and news in our sector, and a marketplace.
It's also as a Magacine in some sense, so th LOGO is going to make a role in the Magacine aspect of the website
The club is by invitation because the site is exclusively for professionals contrasted.
The BRAND consists of three words.
-Club as a reference to the exclusivity of the site.
-Darwin embraces the concept of evolution at internet for industry professionals.
-.net to give the meaning of online network.
MAIN MESSAGE ARE CONVERSATION - COLLABORATION AND NETWORKING
Bottles are ok, but other packaging are needed also to convey food
They are industry professionals from food and beverage sector (both direct and indirect, vendors, suppliers ...). Professionals are engineers, salespeople, managers ...
-Easy to understand
-Representative to our industry
-Logo must be used right in colours and black-white too.
-Not too rectangular. More near the square to the rectangle.
-Favorite Colors: blue and green
-The logo emphasizes the concept of teamwork and networking. AND sector (Food and beverage)
One idea is a bee or a honeycomb, a hexagon, ... This is a suggestion. We need to see other ideas too.
-It should reflect RIGOROUS ambiance, for people 40 years and older
Forget about gears and smoking factories.
Supermarkets are closer to their interest, but not