Harlem Coffee Company [Co.] ™ (the “Company”) is a brand concept for quick service coffee shops and retail products designed to provide consistent, high quality private-label beverages and foods in an environment that captures the rich history, romanticism, mystique, nostalgia, and charm of Harlem, New York. The décor, music, and ambiance will create an atmosphere of style, sophistication, and knowledge.
Target customers currently living in Harlem and want a local coffee shop that's consistent and convenient. In addition, would like to reach customers who can relate to the heyday of Harlem and the Apollo Theater, the Savoy Ballroom, the Harlem Renaissance, Duke Ellington, Art Tatum, Red Velvet Cupcakes, Cornbread, Maya Angelou, and high quality coffee and pastries. Want to emphasize idea of unity of community and progress. Authentic and local. Sophisticated yet approachable.