The logo will go on a variety of products from fun hot sauce with cartoon "high country hotties" (think modern pin ups that climb, ski, mountain bike, etc) to round spice mix tin lids (intended to be more demure). The logo needs to be versatile and simple so that it may be used on multiple products without causing the label to become too busy.
Durango is a mountain town and playing off the mountains, the Animas river, the Colorado flag or adventure in general would be good. Skiing / black diamond themes are good. Mountain biking theme would work too. It's really about that feeling of mountain adventure that we want to convey.
Needs to draw the eye of tourists and locals alike. Our company is brand new and we're looking for a simple logo that will both draw the eye and be memorable. In our area local products are a big deal, hence we put Durango in the name and will be sure it's clear that it is 'made in Colorado'. We want tourists to try our hot sauce in a local restaurant and have that simple, memorable logo in their heads. So later, when they are home remembering that fantastic meal, they'll look us up online and buy more products.
This logo needs to translate well to screen printing.