Funk o' Tears Hot Sauce got their new logo design by running a design contest:
Come on, Maggot Brain: Design a logo for a funked-up hot sauce company
Check out Funk o' Tears Hot Sauce's Logo design contest…
Food & Drink
Hot sauce (and related spicy foods) company with a 1960s and 1970s hard funk music theme. Small-batch, all-natural products. Sell to restaurants and direct to consumer. Some tie-ins and co-branding of specific products with music artists. Target audience: adults who like spicy food and music. Especially targeting fans of Parliament-Funkadelic, Bootsy Collins, James Brown, Sly & the Family Stone.
Logo needs to translate well even at small size. One use of logo will be on labels of hot sauce bottles, where the specific hot sauce name will be larger than the brand logo at times. Consider incorporating design elements similar to those used in hard funk and hard psych band logos, album covers, and t-shirt designs. Consider using a skull or a hot pepper for the apostrophe in "Funk o' Tears" similar to the way the band Funkadelic dots the "i" with one. If using a pepper as apostrophe, consider including a skull as some other design element. Consider typography that conveys a retro funk vibe.
US$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Funk o' Tears Hot Sauce collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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