Three Girl World (http://www.threegirlworld.com)
ThreeGirlWorld will start as a blog that's primarly focused on raising girls in today's times, i.e. giving them strong role models, passing on good advice, ensuring that they are confident, ensuring their equal opportunities, etc. The site is from the voice of a mother with three daughters.
Women 25-49; mothers of girls
Do not want something extremely "girly" just because of the name -- For instance, anything overly pink, with flowers/ladybugs/ribbons, etc. would be off limits right away. Cute is not what we're seeking. Bold, fresh, kitschy and memorable is what we're seeking. Don't be afraid to go out on a limb.
Open to all color combinations -- not against pink -- just don't want something heavy on pink.