It will be a special design that grabs both of these target audiences. During the contest, concepts will be shown to both ‘Emma’ and ‘William’ to see how they respond. We haven’t set too many style restrictions, as we want to see your interpretation of what each market will like.
Graphical elements can be included in the logo, but don’t need to be. Any ‘hero’ graphic used must be non-photographic, and must be strong enough to be identified with the business name [example, the NIKE tick].
We would consider designs which emphasize the ‘IT’ in the business name, but only if it works visually and doesn’t complicate the logo. The acronym for ‘Information Technology’ is widely recognisable and indicates our core business, but it is optional.
The design can also include a tagline, but the ‘treatment’ of the tagline will be judged instead of the wording. So just put anything in there: For example, ‘Fixing your computer at your place’ will be ok to use.
Other general requirements:
• We prefer solid colours rather than gradient fills. The design should be ‘singular’ enough to be embroidered.
• Keep the number of colours to a minimum throughout the design. Include at least one option with Hue/Sat value of 140/180 (any luminosity)
• The logo will most be most widely used on our web pages. Please consider designs that will suit being use in a web-page header.