How Craig.mcdougall started their logo design journey
We are new company that has been formed by a group of experienced technologists looking to maximise the community aspects that Cloud Computing offers customers.
Tell us a bit about who you are and the people you reach
We have two main focus areas. The first is connecting small to medium sized enterprises to Cloud Platforms for application services providing a valued added service layer through localisation. This will be extended over time to larger enterprises, corporates and software development companies, to host and utilise through application creation the cloud computing platform. For this element of our business our focus is on the Australian market only.
The second is the creation of our own suite of “applications with intelligence hosted in the cloud”. This element may be marketed worldwide.
Roles: Company business owners, General Managers, Technology Influencer’s, Decision Makers, IT budget owners, IT Directors, CIO’s.
Cloud Intelligence is looking to convey through the design of its company logo that we are firstly a technology company that is experienced and knowledgeable. Secondly, that we know the confusing paradigm of cloud computing and can demystify it for you (the customer) – making the connection to get real business benefit. Thirdly, we are about building a partnered relationship with all our customers – consider the localisation component of our approach.
This logo will be our identity to the market and therefore needs to include:
The name – Cloud Intelligence
Captures the elements of our objectives
Work both as colour and black and white
No colour restrictions – be creative
Needs to work on multiple media types – on-screen, video, web sites especially mobile browsers, business cards, presentations
Needs to be recognisable when resized very large and small