Advanced Response Concepts (http://www.responseconcepts.com), a wholly owned subsidiary of WidePoint Corporation (http://www.widepoint.com), is a TECHNOLOGY PROVIDER to the EMERGENCY SERVICES and PUBLIC SAFETY sectors.
Advanced Response Concepts is a company made up of both Techno Geeks - our engineering team, and Subject Matter Experts who are former firefighters, police officers, emergency managers, public health and health care professionals.
Our vision statement reads “No one knows what the future holds. Perhaps someday the people, who protect you, care for you, aid you in time of need, and risk their lives for you will not have to be called upon. Until that day Advanced Response Concepts will be there for them; building new solutions, providing innovative technology, allowing them to deliver their best when faced with the worst. Your experience and our technology, today, tomorrow, and beyond.
We are running this contest to develop a product logo for CONDOR, Our crime scene security and evidence tracking system contestant with the logo design that just one our last two contests “Speak to our nations Heroes” and “Raptor it’s who you are”
Tell us a bit about who you are and the people you reach
This audience is comprised of local, state, and federal law enforcement. CONDOR was developed for cops by cops. Members of the law enforcement community are savvy but hold their opinions close sharing freely with fellow members of the community but seldom sharing outside. This is the group that spawned the term the “Thin Blue Line”. A logo has to be theirs and theirs alone. Our customers have likely followed other family members into their career field, are of mixed races and creeds, and although women are in these fields they are dominated by men. Although the customer is all of these things they almost all work for GOVERNMENT, at the local, state and Federal Levels.`
The CONDOR logo should incorporate a design that is easily identifiable by our customers, one they can relate too. Many of our products, like CONDOR, are named for birds of prey, this should be considered as part of a consistent theme along with the incorporation of design elements from our recently awarded corporate logo contest “Speak to our Nations Heroes” and the “RAPTOR” contest. As far as the laymen is concerned think CSI with CONDOR. We are providing technology that brings a bit of reality to the Hollywood magic of that popular TV show
Although the words “Advanced Response Concepts” should be an optional part of the design; the graphic element(s) should be able to stand alone. The graphic element should tell a short concise story of the product without requiring a long dissertation. The Logo, especially the graphic element should be able to be clearly reproduced and look good on a huge sign on a trade show, on the web or in print.