We are a garment care company - we do good work at a relatively low price point. We do not have any brick and mortar retail locations - only home/office pickup and delivery. We are irreverent, young, aggressive. We need clients to trust us with their stuff, and chose us after seeing our brand message only a few times
Our target is the 80% of the dry-cleaning market who chooses not to use the most expensive dry-cleaners. The decision maker is female 90% of the time. They tend to be 25-45, super busy people, often with young families. Often two incomes - at least one is a professional who has to wear a suit fairly frequently. They want the work done right, but they don't want to pay alot (they probably see our service as a commodity). They are hip/connected/etc
The visual must be tangible. Something we can physically tie to our brand - as in an apple or plum.
We are open to any name for the company - PlumTree was a placeholder that we began to like - we have no vested interest in PlumTree specifically - so go for it.
The logo needs to be applied to delivery vans, packaging materials, signs, mailers, etc.
We have very few requirements.
What we like is simple, clean, elegant design.