We're looking for a logo and icon to represent FitDNA.
Despite the name, we don't want the logo to feel "science-y". No test tubes, DNA strands, etc. While we are offering tools for people to track their fitness, we don't want it to feel like using our services is like completing your science or math homework.
We're looking to represent ourselves as a useful utility with social tools (friends, comments, etc...) that make exercising and staying fit more enjoyable.
We want the logo to be fun and web 2.0. Feel free to experiment with colors.
We also need an icon that can be used as in iphone App Icon. Same guidelines above apply.
Here are some examples of look/feel that we are trying to avoid:
File format requirements:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)