We are a craft beer bar concentrating on serving the most unique and sought after beer brands and styles available in our State, served at correct temperatures, and in correct glassware.
Our interior design will rely heavily on reused/reclaimed wood and shipping pallets. It will also include concrete, iron pipe and corrugated metal.
Strong, masculine, hipster, sophisticated but not “classy”, warm and inviting.
Prefer flat design over 3D design.
Branding should be easily made into rectangular shape with “The Pallet” placed to the right of the logo iconography as well as square shape with "The Pallet” placed below the iconography.
Prefer modern, simple and clean.
Color palette should look good as just black and white but color variations shouldn’t go outside of warm earth tones including light tans, browns, greys, and black.
Branding should be legible and simple enough to work on various mediums such as embroidered on hats, printed on t-shirts, web, printed material, keychains, stickers, coasters, koozies.
Iconography should be interesting enough to stand on its own without the name and vice versa, font should be interesting enough to stand on its own without the iconography.