The Brand is Paul Hardt and the primary product is shoes.
The shoes are for the absolute SUPERSTARS in the service industry. Mixologists, Professional Servers, Bartenders, Sommeliers etc. people who are at the HEART of the industry that makes us all feel good!
These people are from 20 - 40 years old, love to drink, party, eat great food, use their creativity to fashion fine cocktails and food. The fare they serve is of the highest quality and prepared by the best in the business!
I want the brand to be a way for these absolute all stars to identify themselves as the best. I want them to wear the shoes with pride, as a BADGE of HONOR. I want their customers to see the logo on one of them and say, you know what, I will wait for that person...
The logo needs to be as attractive to females as it is to males. Have fund with this and kick ass! There will be more to come!
My last name Degenhardt means:
Young Warrior, Strong, Heart, Love.
I want this brand to represent: Pride, Attentiveness, Caring, Creativity, Party, and Royalty!
That is where the Hardt comes from and you'll see that in the example picture logo I have attached. I want that to be the basis, a heart with a sword however you are free to use your creativity to make it come together.