allany8 got their new logo design by running a design contest:
Create a brand logo design for Pressed Spirits - a premium grape-based distillery
Check out allany8's Logo design contest…
Food & Drink
We're a family-owned/operated winery in Virginia that is opening a distillery to produce spirits (vodka, brandy, eau de vie) from wine (varietal grapes are PRESSED, fermented into wine, then distilled into spirits). Our product offering is upscale, craft, and "ultra-premium" (vodka bottle pricing equivalent to Kettle One and Gray Goose, brandy pricing equivalent to single-malt Scotch). Our value proposition is "unique, local, hand-crafted". We're one of very few distilleries in the world to produce all of our spirits 100% from grapes (most produce from grains to make whiskey or grain Vodka), so the "we make our products from grapes" is an important message to get across to the consumer. We have a two-pronged approach to our market: (1) educate consumers there there IS an alternative to the local/craft "bourbon craze ("get more from your glass than just oak - taste a world of flavors from some of the worlds best wine varietals"), and (2) to provide upscale/wealthy connoisseurs of fine brandy and vodka with quality locally crafted grape spirits for their fine cocktails. This logo really needs to show that this is not just a different producer of Vodka or Brandy - but we're really marketing a different PRODUCT in that (specifically with respect to Vodka) we're making it out of grapes, and that's something that the overwhelming majority of consumers aren't even aware can be done.
Logo types to explore
We really want something with the "Vintage grape press" and a man working in earnest, concentrated, dedicated effort to twist the top of the press down into the basket (see Gino Miles' "Grape Crusher" - note how he's crouched low, with the one foot up against the press for leverage). But it cannot be a replica of the Gino Miles statue since we could not trademark it. 1) We want to follow the general theme of the "Pressed Spirits" logo we've submitted in the brief (except for the character - see #3 below). That means: a) A vintage wine press b) A character working the press c) "PresseD" displayed with the middle characters being smaller and therefore "pressed down" by the graphic above d) "spiriTs" arranged such that a corkscrew represents the "T" 2) A type face that is clean, with crisp lines, and gold accents. We're not terribly excited about what we have in the logo we've submitted, and would like to see your ideas. We do not like flowery, wavy, or overly ornate type faces which distract from readability. It should be strong, clean, and sophisticated. 3) We would like a character that evokes the passion exhibited in the sculpture "Grape Crusher" (mentioned in opening paragraph). We've identified that this sculpture evokes the following which we're seeking for our unique character. Please note that these observations are to point out what we feel the sculpture achieves - we need a character that achieves the same, evoking the same sentiments - without being a copy of the existing sculpture. a) His crouched pose with foot planted against the press for leverage gives the sense of persistence, dedication, and commitment to the task at hand. So for example, could the character be leaning into the press handle, pushing it instead of pulling it? Or could it be the same concept - foot on press for leverage and pulling, but posed and arranged differently so as not to be a "different person in the exact same pose"? b) He's adorned in casual clothes with sleeve and pant cuffs rolled up, giving a sense of authenticity - he's not wearing clunky knee-high boots, a heavy jacket, or fashionable vest. Could he be in short sleeves instead of rolled up cuffed-long sleeve? Either way, I think he should be wearing pants :) c) He's rugged, strong, but not superman - he looks like a common man. Not filthy and worn. His presentation evokes a sense of "hard working", not "starving and battered" or "superhuman elite" 4) We want the press detailed enough to show its features, but not so ornately and intricately drawn that it's busy and taking away from the scene as a whole. We don't like the solid black-and-white image that we have of "Pressed Spirits" - you shouldn't be able to "see" between the staves of the press, as it's theoretically full of grapes - but we also don't like a perfect replication of an actual photo of a press, and certainly don't want the crowding of individual grapes inside to be illustrated. What we DO want is enough detail, shading, and shadows to give off a vintage/rugged style with a sense of 3d depth - but not so much that it's a perfect sketch/photo replica with every grain of the wood drawn out. 5) We'd like to see other elements added besides just the man, the press, and the words - we want to see your ideas for placement of bars between the words, or above and below them, or any other elements that you believe would add to the logo without sacrificing the simplicity and elegance of "less is more". We're thinking just a few tasteful accents. Remember, this is going on a label -take care that any added elements balance and enhance, not crowd and distract, especially when the logo is sized down for smaller placement on labels, merchandise and marketing materials.
US$799 Custom package
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
allany8 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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