The feel we are after is: Warm, Comfortable, Safe, Friendly, Unique, Genuine, Ease, Adventure. You stay in my home while I stay in yours. Something that conveys travel, lodging, hospitably, friendship. (Again, this is the overall “feeling” we are seeking.)
Can be in color but when submitted in a gray scale still looks quality with the same overall message of comfort conveyed.
Our company is truly international and owns more than 15 different website names across the globe (in different languages), thus it needs to be universal.
* Our entire website is being redesigned, so please do not use the current one as a source of direction. You will grasp our concept from it but graphically it is being redone.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)