Here is a more detailed background of the company, the local area, the meaning behind the name Fortunate Son Hot Sauce and a little about the initial sauces I will produce:
The hot sauce is a family recipe that was perfected over time. We started making sauce for family and friends until demand got so big, that I had to recruit my family and friends to help make enough!
Rural western Massachusetts, farms, hills, forests, the Connecticut river flowing through. Good farmland and lots of schools and universities. Some old industrial towns with depressed economies. Vibrant arts and music scene in area.
Meaning of the name:
1) Play on family name (Fortune)
2) That we are fortunate to be where we are, to have what we have, and be with whom we are with. Therefore it is imperative to give back, support the community, through both choosing local suppliers when possible and giving back by being a generous, ethical corporate citizen.
Ideally I’m looking for something that can represent the high quality of our local ingredients and family tradition.
-Something fairly simple and classy
-Recognizable and distinctive
-Thinking along the lines of craft beer or other artisan product
Smokey Classic/Firehouse Classic- A traditional hot sauce made with red jalapeños, strong garlic, and a distinct smokiness (almost BBQ-like smokiness)
Habanero Sunrise- A Puerto Rican inspired sauce, made with habanero and lemon, combined with a variety of spices and signature smoke.