Our company is an e-commerce business producing VEGAN clothing. VEGAN meaning that in the production of our clothes we only use natural fabrics, such as cotton, bambu and the like! no ANIMALS involved, we are friends of the nature!
AMALI in Italian means love them (the animals) so the message we want to convey is obviously "loving animals" but we don't want to see the typical heart, etc, we are looking for something really cutting edge and innovative! Suprise us! Our target is really specialized, modern vegan people whose main goal is to buy environment-friendly clothing, thus extending their vegan culture and philosophy to every aspect of their lives.
IMAGES: We want to see an image to accompany the logo, it could be a stylised animal, very minimalist or even just a apart of it presented in a very special way. We don't have any preference about the animal, use your fantasy! Alternatively, even a heart which has to be really cutting edge because there are so many heart-based logos out there!
COLOURS: Black for the font and green, a bright, clean green for the image and background.
FONT: The main font "Amali" should be in either a uppercase (like one of the projects I attached) or lowercase more round (you can find another example in the attachments). However we don't want the same font but we would like something original, a fresh view on those fonts!!
The general aspect of the logo has to be minimalist but of a strong visual impact and above all EASY TO REMEMBER, CATCHY, THAT LEAVES A TRACE!