Vishnu - Dairyboy got their new logo design by running a design contest:
Create a great logo for a Dairy products brand
Check out Vishnu - Dairyboy's Logo design contest…
Food & Drink
**********Please checkout the scanned sketch of the logo design we are looking for. The sketch is better explained in detailed in the notes.below.*********** Brand “Dairyboy” Brief 1. What is the profile of the organisation/company? About Us: We are start-up food processing company focused on introducing innovative food products. Currently we are focused on dairy products. We are currently focused on the Indian Market, but, over time we have definite plans to sell our products globally. So we are looking for a global logo which would be welcomed all over the world. We would like to market all our dairy products under the brand name “Dairyboy”. 2.Why the Name Dairyboy? What it stands for and what is the profile of the brand? Firstly, the name “Dairyboy” is very easy to pronounce and remember. The name “Dairyboy” is actually inspired from a imaginary young boy (You can imagine a 12 year old kid) who works in an Irish/English country side dairy farm located in the midst of beautiful and lush green landscapes. Our idea is to create an interesting story around this boy who works in his father’s dairy farm. Ultimately, our whole idea is to create an interesting character or a mascot called “Dairyboy”, who represents the brand and communicates to the consumers what it stands for. This way, consumers connect to the brand in a great way and remember the brand name easily. We envision having “Dairyboy” as the mother brand and having different sub brands for various product lines under the mother brand. Target Customers a. Geographic (i.e. Region, City type): There could be slight variation in product profiles depending upon the traditions of the region, but most of the dairy products are universally accepted anywhere in the world. So we aim to be a global brand. Currently we are focusing only on the Indian Market, but later plan to move Global/International. b. Demographic (i.e. Age, Gender, Occupation, Education et al.). The dairy products generally appeal to people of any age, but overall our various products will be mainly targeted at consumers of age group between 5 to 35 Years Brand’s desired personality Dairyboy is a new age brand which stands for Fresh Young & Youthful Fun loving Innovative Trustworthy
Logo types to explore
As our primary target customers are kids and youth and are between the ages 5 to 35, we would prefer the logo to be youthful and fun. Below is a detailed explanation of the various numbers allocated for the respective attributes of the sketch. 1. The Shape & Colour of Background of "Dairyboy" typography should ideally be in any variant of dark/navy blue. Please choose a rich shade of dark blue to make it look a little premium. And we are ideally looking for an abstract shape that is sleek and unique. 2. Ideal Font Style: You are free to choose any good font. But we ideally are looking for a custom font similar to the following styles: 1.brush script 2.Casual Script 3. freestyle 4. Handwriting 5. Sans Serif (No Serifs Please) 3. Illustration of a typical "Dairyboy": Place the illustration of the boy on the top of the "Dairyboy" emblem. Below is a detailed explanation of our vision of the Dairyboy's Face and body: a. The boy's face should look CUTE and INNOCENT b. The boy's body should be PETITE (Not too thin nor too muscular) 4. Outline for the Illustration: We believe it would be great if you could place the illustration of the boy in a circular outline above the shape. 5. Cap of the Dairyboy: The boy should be wearing an Irish flat cap 6. Boy's Clothing: Cream or white shirt should be good and should be wearing suspenders. 7. Background of the Illustration: the background of the boy should be a horizon, where a beautiful and bright green farm landscape touches a light blue sky. Note: On some applications, such as bottle labels, we may only use the typographic shape of the logo not include the illustration of the boy. Therefore, please design in such a way that it would be easy for us to use both the illustration and the typographic shape independently.
US$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Vishnu - Dairyboy collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Max has been a great support on this project, he has been very creative and advising on necessary changes that seem appropriate. He has great design skills and always thinks out of the box. I would hire him again for his creativity. I wish him luck on future projects. All the best!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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