We want to communicate precision, quality, accuracy, advanced medical testing technology, state of the art, relief from frustration, catharsis, competence
As a medical company we want to convey sophistication. Logo should be simple and minimal.
We put some logos we like and the original MicroBplex (aka MicroBspot) logos on Pinterest: https://www.pinterest.com/hcreran/logos/
In the attachment below for logo ideas, the first is like a dictionary entry - for two reasons, first, no one can pronounce MicroBplex when they see it and the name doesn't clearly say who we are, hence the tagline (definition) - diagnostic certainty. Would like to see some design options that use the dictionary entry theme.
1) An idea of B-cell emitting antibodies = light. We help doctors “see” by the “light” emitted by these cells.
2) possibly using a plasma cell or antibody(ies) in the logo (see powerpoint attachment with suggestions from the company founder)