It was a pleasure to work with B_x. I really liked how he/she was able to create a design with minimal information and wasn't afraid to come up with new designs of his/her own. Even though I rejected most of the new designs, seeing them helped me come up with new designs as well.
Lastly, there was one point where I wanted some text lined up to the right. I specifically said "right" but he/she went ahead and gave me both right AND left aligned versions. I ended up liking the left-aligned version better and really appreciated B_x for taking the one extra step to show both... not only that, he/she included both in my package so I can switch back and forth if need be.
So I'd highly recommend B_x for future design work.
How alicia u started their logo design journey
Who are you known as?
Park Bar & Grille
What’s your company slogan?
Tell us a bit about who you are and the people you reach
We are a bowling alley with a bar and we offer pub style food.
We offer league bowling, open bowling and cosmic bowling on the weekends. We host birthday parties, lane and facility rentals, as well as host fundraisers and corporate events.
Our target audience is the 28-54 year old age group. We anticipate our customer will be ‘coupled’ and/or have a family. Though we would like to target them inside and outside of their familial unit.
We would like to incorporate the look of ‘bowling’ into the logo without overtly saying “Bowling Alley” or “Lanes” in the text. We would like to “say” these things with the visuals/graphics instead of with text. We would like it to be a sophisticated integration without being too ‘clever’ or cheesy.
What industry do you think your business is most related to?
Bar & Nightclub
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Let designers make suggestions:
Reds: Energy, action, passion and love.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please see attached, very detailed creative brief. We have VERY specific needs and direction that we have included in the attached PDF file. Please pay attention to our needs. We have included sample logos of what we like and don't like in this attached brief.
We’d like to update our signage and utilize this new logo in it, so we’d like it to transfer to awnings and outdoor signage well.
We need an update and overhaul without losing our roots.
We’re not plain, but not fussy either. It needs to have dimension.
We’re offering a nightlife aspect that we haven’t offered before, with bands, etc. on the weekends, events and parties. We’re catering to the bowlers, but we’d like to accommodate them in a manner that includes the bar and not just bowling. But we don’t want to scare off bowlers. Park Bar & Grille has more to offer than just bowling and we’d like to convey that at first glance for people that aren’t familiar with us.