The whole idea should be kept simple and reflect our DNA.
The logo must include a text part (PLVS) and a PICTOGRAM that must be unique and represent either the brand and THE PASSION THE FANS HAVE FOR THEIR FAVOURITE CLUB. For example, a trophy or a crown can be used to symbolize success.
Our problem is that we are not sure if a pictogram with the "+" sign is an help for the customers to understand the pronounciation of our brand. You are FREE to use this "+" sign or not.
The letters PLVS are the initials of the creators of the brands.
Our products will be distributed worldwide manly via our own webshop (http://www.plvsjewelry.com) but also through the club fanshops.
A problem could be that our customers encounter difficulties finding our website because of the confusion between PLVS and PLUS. We want to avoid this using a clear and simple logo.
The logo and/or the pictogram need to be readable in a very small size too. They will be stamped or engraved on the jewelry.
The pictogram needs to be placed ABOVE the text part of the logo.
Visual aspects of our products:
Top finished, stainless steel combined with leather
Some inspirative brands for our targets:
Audi, Omega, Tag Heuer, Apple, Samsung and Nike.
All those brands represent affordable luxury that almost everybody likes. Our products should be desired and loved by the fans.
PS: NO DIAMONDS, NO GEMS !!
Any logo with diamonds or gems will be automatically REJECTED.