Create a Logo for Painting and Home Improvement Firm

a company logo for a painting and home improvement company called Dixon. This firm is based in the United States. They provide residential painting (interior and exterior) and home improvement services. Their business is primarily painting, but they are moving into home improvement services - so painting is primary. Their home improvement services include the following (siding, roofing, gutters, windows - installation and repair).

- mostly painting (& some home improvement)
- upscale market
- customer service, white glove approach
- for mostly female audience (but not too scripty, please!)

Dixon Painting and Home Improvement

Tagline:
Choose Dixon

Desired Color Scheme:
Red and/or Blue (optional)

Desired Style:
clean, upscale, iconic (but not too scripty!)

Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai)

this firm markets its services to residential neighborhoods - primarily targeted at women. The logo needs to communicate their name, the tagline (choose dixon) and their breadth of services (if possible). The owners are partial to the colors red and blue.

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ADDITIONAL NOTES | 3/20.08:
their identity should appeal to an upscale audience -- think clean lines, but not *too* script, and should reflect a customer-focused approach to painting and home repair.
the dixon team is large (with several on-site painting teams) -- and so we'd like something that communicates the breadth of their presence.
let's go with rich saturation: something for a mostly female, upscale (large home) market. (think Martha Stewart, Behr paints, Sherwin Williams paints... for a richer, deeper feel)
we're looking to communicate their customer-oriented approach: they go the distance to help with paint color selection, quality painting and home improvement work -- with expert cleanup, and a 5-year guarantee.
(think: 'the white glove' approach to painting)