parabola labs got their new logo design by running a design contest:
Create a new logo for Parabola, a startup launching soon from a top accelerator program!
Check out parabola labs's Logo design contest…
We make a tool that enables anyone to perform sophisticated analysis easily. It competes with traditional spreadsheet software, and is used for similar ad-hoc tasks. The target audience is analysts, specifically those in marketing and other disciplines that are traditionally a little less comfortable with complex math/data. It has many smart defaults and has an easy to use, drag and drop interface. We're trying to appeal directly to the end user, rather than to the enterprise. Parabola is data-centric, but is fun/easy in comparison to traditional tools. Users should feel that Parabola is on their side, making them better than they were before. The logo should strike a balance between serious and playful (somewhere between Excel and Slack).
Other color requirements
I'd like to explore the following colors: Blues: Knowledge, trust, calm and honesty. Let designers make suggestions: Aquas: Empathy, compassion, clarity and precision.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
parabola labs collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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