R.Kade is a diffusion brand. Rockadelic branding is already established. Check out http://www.rockadelic.com to see product, branding, artwork, etc.
Rockadelic is available at better dept stores and specialty stores and shoes are around $100 and up.
This new take down brand will be available for $50 and $60 at popular priced retailers. The product will be less aggressive and more commercial. However, it will still be cool, young men's fashion. It will be more dress and dress casual styles than sneakers.
The feel of the brand should be cleaner, more modern. We want masculine, cool, current and a bit more sophsiticated than the Rockadelic logo.
NOTHING with the faded, worn, vintage, textured fonts.
This should feel like a men's designer label.
We will be using the Rockadelic association to introduce the brand but it should definitely look like it's own brand and have it's own feel and identity.
The product will be a bit dressier and also more toned down than the Rockadelic shoes.
All images i attached are from Rockadelic. To give you a feel for where this all began. R.Kade is brand new.
Target audience is 22-45 year old professional men all over the US.
Our customer is fashionable, aware of what's happening in fashion trends, premuim denim, etc. He's brand conscious.
He goes to bars and clubs, likes popular music and movies.
He cares about what he looks like and how he dresses.