We are Souperpower...the soup cleanse. Long hours, multiple airport connections, soccer practice, and being constantly connected has made it increasingly difficult to find balance, enjoy life, and be healthy. We noticed that existing cleanses forced you to choose between the two. That frustrated us. We didn’t want to make that choice. We wanted to have our soup and drink it too.
Positioning: For those trying to live healthy while still enjoying life,
Souperpower is the only option among a sea of cleanses and diets that allows you to achieve balance because of the bold flavors, hearty ingredients and true substance.
Target: Women 18-40, College Educated, Urban Living , Health Focused
Target Segments: Young Professional, Active Mom, Savvy Student.
Target's Key Insight: “Living healthy is a means, not an end. I live healthy to accomplish other goals for myself and my family, I would rather feel good than look good."
Tension: “I care A LOT about my health, but that doesn’t mean I have time to put my life on hold. I exercise and eat healthy for myself, but I can't let that get in the way of my other life goals.”
The Big Idea: Substance Meets Style. Why waste energy putting up appearances. You are the Real Deal- Bold, Brave AND Balanced.