How spartabuilders started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a General Contractor in the construction industry. Our target audience is commercial property owners and government entities.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
About the company -
Sparta Builders is a general contracting company. We do commercial
work, government projects and tenant improvements. My vision for the
company is much much larger though. Eventually I want to take it to
the very top and be a development company (land development, large
shopping centers, large commercial buildings, etc) doing multi million
dollar projects. I want a logo that is fresh, clean, cutting edge,
professional and says "this company is king of the hill". I like
appealing to the 'macho' side of men and the 'knight in shining armor'
side of the women. I hope that doesn't sound corny but it is an angle
that works well for me currently and I believe in appealing to the
core of what makes us great as humans. The logo needs to be powerful
but not menacing or intimidating. I want it to have authority. One of
the current helmet designs that I included, the silhouette of the
helmet looking forward, is a little intimidating but it works well for
my work tshirts because the guys love to wear them so it's great
advertisement. However, I do not put that on my Polo style work
shirts, they are more professional, so I just use the logo name
'Sparta Builders'. I would like to have that one universal logo that
will work well in any situation. Maybe that's not possible though, in
which case I would still want that newer clean cutting edge logo.
***Ideally, I would like to be able to use the company name with a
clean cutting edge font as a stand alone logo without the helmet in