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Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Letters/initials from your business name are used to create a logo.
This will be used as a transparent water mark on all photos. So, if you use colors make sure it also looks good in a solid color form when used as a watermark.