Our business is computerized maintenance management systems (CMMS). To get a sense of what we do, I suggest checking out our website (http://www.maintenanceassistant.com).
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Representing trends from the internet including gradients, rounded corner etc.
These are our current colors; #2a87bc (light blue) #15445f (dark blue) #f97e28 (orange) #2c981a (green, used very sparingly) #373839 (grey used for text). Feel free to vere away if you see a better direction.