The attached temporary logo was created quickly for our Facebook page. It is not very good, but it has the simple, clean concept we are looking for, plus bright colors and fruit/veggies. We use a lot of colorful food photography on our site.
The Garden Diet evokes the spirit of the Garden of Eden, returning to eat real, whole foods the way Nature intended them. Style-wise, we want to convey "wholesome, healthy, warm, nurturing, fulfilling", but also, "fun, hip, modern, and fresh."
We attract far more women than men to our programs, and the site is run by a woman, but we want our logo to be something a man would be comfortable with too.
We are one of the leading businesses in the raw food / vegan industries, and need a new logo that carries a sense of authority and expertise. BUT at the same time, we are a family business that also caters to raw food families with kids, and we take a playful, light approach with life, raw food and our health programs. We'd like our logo to reflect authority/expertise and a subtle sense of whimsy, fun or playfulness.
It could also be mouthwatering, making you want to sign up and get our delicious recipes knowing this food will also make you as beautiful as the food itself!