Amazing artwork. Very responsive. Captures the branding need of the organization perfectly. Two thumbs up!
Responsive - definitely listened to what I was asking for.
How michelle.francis started their logo design journey
Who are you known as?
What’s your company slogan?
Feeding the Future
Tell us a bit about who you are and the people you reach
The Backpack-a-Roo Club is a new membership club as part of the Arvada Community Food Bank's Feeding the Future Backpack Program. The program provides food to more than 1,700 children at 15 area elementary schools and 2 Head Start programs each weekend during the school year. The 15 elementary schools are "Title 1" schools that have a high percentage of children on the "Free and Reduced Lunch program." The membership club will encourage donors to join and donate $10/month to help fund the program.
The target audience is parents, community leaders, educators, business owners, and individuals looking to make a difference in their community.
What industry do you think your business is most related to?
Community & Non-Profit
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
-Play on words between backpack and kangaroo
-Kangaroo evokes a maternal feel; her pouch should hold a baby kangaroo who might hold a backpack (otherwise kangaroo mom is holding it)
-Use of clipart/illustration fits with mission to help feed children (and their families)
-A playful logo will create instant brand recognition
-Logo will be used for window decals, posters, etc.