riverseadirector got their new logo design by running a design contest:
Create a simple and intriguing logo for a destination art gallery on the Oregon coast.
Check out riverseadirector's Logo design contest…
contemporary works of art
Art & Design
Create a simple and intriguing logo for a destination art gallery on the Oregon coast. We’re beginning our 18th year and are rebranding. Riversea Gallery is located in Astoria, Oregon, a historic town where the Columbia River meets the Pacific Ocean. Our name, Riversea, was born of this great confluence. Astoria has a culture that mixes its working class roots with a vibrant arts scene, many coffeehouses, brew pubs and eclectic retail, all in a historic and beautiful natural setting. Tourists visit from around the globe, and in spring and fall we host many ocean-going cruise ships. So, our logo needs to stand out in this melee of creative enterprise. The gallery is curated for creativity, design and spirit, and I’d like our new logo to express this. We exhibit contemporary works by mostly Pacific Northwest artists in a great variety of styles. Mediums include paintings, works on paper, photography, sculpture, fine craft and jewelry. This is a carefully curated selection of art and our standards are high. Though many of our works express the spirit of our region, we are not a seascape and lighthouse gallery, and most of our artists also exhibit in major urban areas throughout the northwest and nationally. Most visitors comment that the artwork we present is what they might expect to find in a major metropolitan area rather than in a small coastal town. Our clientele ranges from Pacific Northwest residents to travelers from around the nation, and for most of the year we have international visitors. Our most common age range is 35 to 60, and 65% women to 35% men. They tend to be well educated, savvy and stylish, with an urban aesthetic. Income level runs the gamut.
Logo types to explore
HOW THE LOGO WILL BE USED: This logo design will be used in our advertising, our signage, our printed materials, and on our packaging. It consists of the business name, a graphic element based on the letter R, and the slogan. The name, the graphic and the slogan will be used in various combinations for different purposes: 1. All together, with the graphic element either above or alongside the name, and the slogan underneath or alongside. 2. The graphic element will be strong enough on its own to use by itself sometimes, such as on small jewelry gift boxes and price tags. I want to make it into a stamp, and to emboss it. 3. The name will be paired with the graphic. 4. The name will be paired with the slogan. ATTRIBUTES: Creative, intriguing, memorable, modern and a bit edgy, with style and verve. Elegant, yet approachable. The uniqueness of the font and graphic will symbolize our creative brand. Bold enough to really show up on a shopping bag or in a small advertisement in a print publication. But, needs to play along well with many styles of art. We often advertise using an image of specific artwork for an exhibition and place our logo alongside the art. So, it should stand out but not take away from the art being advertised. Incorporate distinctive typography along with a graphic element or icon. This element should play off the letter R from the business name, which I would love to see examples of, and it could be slightly abstract, perhaps a portion of the R that is recognizable. I want an altered font for the name that is memorable and can stand alone without the graphic element. The name must stand out! I like fonts that have a contrast between thick and thin lines, with a bit of curve and flow, but not script, and not really delicate. I'm drawn to the lyrical quality of Celtic knot designs and lettering, especially creative, modern interpretations of them as seen in some tattoo designs, and I'm fond of calligraphy in general. I'm not looking for anything super intricate or florid. I want the name stacked, with RIVERSEA (either all upper case or with only the R capitalized) placed above GALLERY justified below. GALLERY could be in lower case as long as G and the Y don’t hang down, or it could be in all upper case. The emphasis should be on RIVERSEA, and GALLERY should be just a bit lighter weight and a bit smaller font. When stacked, GALLERY should be justified to take up the same width as RIVERSEA, to make ad layout easier. The slogan, “contemporary works of art,” should be smaller yet, and in all lower case. As noted, I don’t use it in every instance. I'd like the designers to view our website at http://www.riverseagallery.com to get a feel for the gallery and our artists. I have included a couple of print ads using our current, transitional logo, just to show how we might use the new logo. Also, check out my favorite logos to get an idea of my taste.
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
riverseadirector collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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