HOW THE LOGO WILL BE USED:
This logo design will be used in our advertising, our signage, our
printed materials, and on our packaging. It consists of the business
name, a graphic element based on the letter R, and the slogan.
The name, the graphic and the slogan will be used in various
combinations for different purposes:
1. All together, with the graphic element either above or alongside
the name, and the slogan underneath or alongside.
2. The graphic element will be strong enough on its own to use by
itself sometimes, such as on small jewelry gift boxes and price tags.
I want to make it into a stamp, and to emboss it.
3. The name will be paired with the graphic.
4. The name will be paired with the slogan.
Creative, intriguing, memorable, modern and a bit edgy, with style and
verve. Elegant, yet approachable. The uniqueness of the font and
graphic will symbolize our creative brand.
Bold enough to really show up on a shopping bag or in a small
advertisement in a print publication. But, needs to play along well
with many styles of art. We often advertise using an image of specific
artwork for an exhibition and place our logo alongside the art. So, it
should stand out but not take away from the art being advertised.
Incorporate distinctive typography along with a graphic element or
icon. This element should play off the letter R from the business
name, which I would love to see examples of, and it could be slightly
abstract, perhaps a portion of the R that is recognizable.
I want an altered font for the name that is memorable and can stand
alone without the graphic element. The name must stand out! I like
fonts that have a contrast between thick and thin lines, with a bit of
curve and flow, but not script, and not really delicate. I'm drawn to
the lyrical quality of Celtic knot designs and lettering, especially
creative, modern interpretations of them as seen in some tattoo
designs, and I'm fond of calligraphy in general. I'm not looking for
anything super intricate or florid.
I want the name stacked, with RIVERSEA (either all upper case or with
only the R capitalized) placed above GALLERY justified below. GALLERY
could be in lower case as long as G and the Y don’t hang down, or it
could be in all upper case. The emphasis should be on RIVERSEA, and
GALLERY should be just a bit lighter weight and a bit smaller font.
When stacked, GALLERY should be justified to take up the same width as
RIVERSEA, to make ad layout easier.
The slogan, “contemporary works of art,” should be smaller yet,
and in all lower case. As noted, I don’t use it in every instance.
I'd like the designers to view our website at
http://www.riverseagallery.com to get a feel for the gallery and our
artists. I have included a couple of print ads using our current,
transitional logo, just to show how we might use the new logo. Also,
check out my favorite logos to get an idea of my taste.