The slogan ‘caffeinated happiness’ doesn’t have to be included. We like it because we think it’s fun but don’t want it to get in the way. If you can make it work then go for it!
We're looking for something really creative that makes us really happy every time we look at it.
We want a logo that demonstrates our commitment and seriousness about high quality products, but that also captures our excitement about coffee, and how fun the speciality coffee world can be.
Something with a pictorial element would be fantastic, but not essential.
We really like vintage style fonts, but don't want to go overboard with them, because we still our design to have a modern look to it.
We're not wanting to see coffee beans in our logo (unless used very subtly and cleverly) . Cups aren't banned, but they need to be really nice ones! There are way too many signs out there featuring overly clip-arty style cups.
We do like the idea of using coffee plant branches creatively.
It would be great have a pictorial icon that can be eventually be used as a standalone graphic in the future incorporated into the design (but this isn't obligatory). We have attached some icons to help, but we'd like to avoid a French press or Italian coffee pot.
Don't let our thoughts restrict you though, feel free to get creative!