Village Connect got their new logo design by running a design contest:
The Creative's Challenge - Encapsulate This Peculiar Brand for Caregivers in a Logo
Check out Village Connect's Logo design contest…
We are an app that connects communities with healthcare students who provide safe, qualified, and trusted in-home family care (children & elderly) to working healthcare workers. Target audience is Healthcare Professionals that work long, odd hours (i.e. 24 hour care facilities), and are sometimes on-call, that have dependents in the home. Dependents can be children, elderly, or any special needs person. Age: 24-58 Gender: 91% Female Location: USA Income: $45k-$120k Occupation: 1. Nurse 2. Doctor 3. Healthcare Administration 4. Healthcare Technician Education: Bachelor's, Master's, PhD, Associate's Industry: Healthcare/Medical Interests: Family activities, health & wellbeing, relaxation/stress relief Lifestyle: extremely busy & overworked, most downtown is spent caring for family (versus patients), or spending time with family - any relaxation time without worry about caring for family is considered "a gift from heaven" Behavior- busy, busy, busy! too many responsibilities to worry about non-sense or anyone/anything that wastes their time. a good motto to follow is "Get in or get out!" or "I don't have time for that." Opinions: they are caregivers every moment they are awake, very responsible and reliable. they have no tolerance for unreliable people or for anything that is not 100% certain. Anyone that wastes their time is automatically put on their S**T LIST. Values: Family drives everything. Time spent with their family is invaluable. Primary Color: Periwinkle, or Taupe-Purple Secondary Color: White or Light-Grey 3rd: Pastel Pink, Pastel Turquoise 4th: Navy Blue, Dark-Grey
Other color requirements
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Village Connect collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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