Need a creative logo that is elegant and represents strength, security, trust, professionalism, and reliability. The logo should be conservative yet creative. We are open to having an icon created or using HGI (H Group Insurance) as the logo piece. Using conservative colors like IBM blue and white...open to other colors that represent elegance.
We are an insurance broker that deals in home and auto insurance products. We need a logo for our website, business cards, letterhead etc. We are younger owners that really believe in branding. We are looking to really grow our agency, so would like a good/catchy logo for branding as we take over the world ;-) Again, we would entertain an icon of some sort or using our acronym of HGI (H Group Insurance) as the logo...or using the "H" as the main piece...we are open to your creative genius.
From a logo/icon perspective we would like to see a home and car creatively mixed into the design...or the resemblance of a car/home. We cover mainly home and auto, so you may want to incorporate that cleverly into an idea. Or icons that represent protection..ie..Allstate has a pair of hands.."You're in good hands, will Allstate") or Prudential who has "The Rock". Another decent logo is the First Magnus logo at http://www.firstmagnus.com (ironically they are now out of business).
We would also entertain our acronym, HGI (H Group Insurance), as the basis for the logo, but are leaning towards the Home/Auto icon to represent us. Depending on what you all come up with.
As an overall theme, we would like a logo that represents strength, protection, security, trust, reliability etc. Obviously we are in the business of protecting people's assets, so we need to elicit these feeling whenever we come in contact with our customers via business cards, website, letterhead etc.
Colors: IBM blue, Silver, White...we are open to colors combos that represent strength.
Just to give you a better idea of how my mind works, I really like the icon logo for Lexus and Mercedes...they go well with their products. We want to be the Lexus/Mercedes of Insurance.
Don't want a big gaudy icon pictures. Don't want a normal picture of a car and a home, but if you could creatively have those images...that might be cool. Nothing too flashy with colors (like a lot of "80's" themes I see), nothing too abstract, we don't want customers wondering what our logo is.