taruntaneja got their new logo design by running a design contest:
CREATIVE, IMAGINATIVE & STUNNING, LOGO WITH BOLD COLOURS FOR ORTHOPAEDIC SURGEON'S PRACTICE
Check out taruntaneja's Logo design contest…
Joint Replacement Sports Injury www.TanejaOrtho.com
Medical & Pharmaceutical
I am an Orthopaedic Surgeon- I operate on bones (and perform operations like Knee replacement and treat sports injuries). My special interest is - Joint replacement ( eg Knee replacement ) and treating Sports Injuries. The aim in Orthopaedics is to get people MOVING AGAIN ( eg a 70 year old person who has a knee replacement to treat a painful knee and can walk comfortably ), ACTIVE AGAIN, GET THEM BACK TO SPORT ( eg a football player who has a knee ligament reconstructed and can go back to sport again ). The project involves designing a logo which will feature on my business card, website , stationery and any other marketing materials. The target audience is the COMMON MAN ( and my patients ) ( AND NOT SURGEONS ) - so it should be simple enough for a common man to understand.
Logo types to explore
The logo will feature the message - 'TANEJA ORTHOPAEDICS' prominently. ( Taneja is my surname ). Also I would like in smaller print - 'Joint Replacement Sports Injuries ' Also my website ( under construction at moment ) - www.TanejaOrtho.com should feature ( Taneja & Ortho can be in different colours - makes it easy for someone to immediately make sense of the website name ) As to what should figure in the logo itself, an Orthopaedic surgeon gets people moving/walking/running again and the logo design could reflect that. It could for example feature a figure running/in action etc. But I leave this to the designer and if you can come up with a great looking logo with something that conveys that message , that would be great. I like BOLD, EYE CATCHING LOGOS WITH GOOD USE OF BOLD/CONTRASTING COLOURS ( not too many colours though , probably 2 to 4) WHICH STANDS OUT ON ALL BACKGROUNDS - glossy paper, matted etc. SHOULD LOOK NICE ON THE WEB , AND ON TABLETS/PHONES You would see in the logos I have uploaded - most of them have bold colours and I do not mind if it is bolder - but should look sophisticated. I am very particular about the logo looking SIMPLE ,SOPHISTICATED AND ELEGANT , and also want it to convey the message to my patients about how my treatment can make them active again ( for example an older patient is able to walk comfortably after a knee replacement or an athlete is able to run again after knee surgery ). I am open to whatever the designer's imagination may conjure up ,but it should hopefully convey a message. Traditionally Orthopaedic logos have featured a bent tree ( supposed to mean the art of correction of deformities ) , BUT I DO NOT PREFER THESE AS A COMMON MAN DOES NOT UNDERSTAND THIS and the logo should make sense to a common man with no specialist knowledge. If somehow the 'T ' of my name Taneja can be somehow incorporated in the logo/figure - that would be an advantage ( as long as it looks nice and integrated ), BUT THAT IS NOT ESSENTIAL.. IT IS IMPORTANT THAT THE WORD ='TANEJA' IS PROMINENT AND EASILY READABLE AND NOT HIDDEN AWAY ! Since it is my practice , patients will recall me by remembering Taneja on the logo and perhaps the website name ( though of course the website name will feature in a much smaller font , as you may wish to design ) EXAMPLES OF LOGOS I LIKE ( AND WHAT I LIKE ABOUT THEM - PLEASE SEE UPLOADED LOGOS ). 1) LK Logo.png - This is my favourite. Lederman and Kwartowitz are the names of the surgeons ( analogous to my-Taneja Orthopaedics ). I like the figure which looks sophisticated and is not just a single thin stroke of a flimsy figure running. The rectangular configuration makes it look bold and it stands out. 2) Logo2-Orthopaedic & Spine - looks sophisticated and is again bold 3) Logo 3 Bodylogic - Elegant, but not bold enough- maybe does not stand out as the previous ones 4) Huntington Logo 4 - is bold, but figure not as sophisticated and elegant as the Logo 1 ( Lederman Kwartowitz) 5) Logo 5 Orth Center Central Virginia- bold colours , but not a great figure 6) Logo 6 Excel - is simple and bold 7) Logo 7 Danbury - Although this just features the first 2 letter D and O ( rather than a figure ) it does look quite sophisticated ; so I included it - though I would personally prefer an image which conveys some meaning of activity. BUT I LEAVE IT TO YOUR IMAGINATION , IF YOU CAN COME UP WITH A GREAT LOOKING LOGO WITHOUT A FIGURE OR ANY OTHER ARTWORK OF YOUR CREATIVITY/IMAGINATION I WOULD WELCOME IT. 8) Logo 8 Liberty- I just liked it for its boldness, colours and the way it stands out. Of course the picture here represents Liberty and my logo os different because it will be based on my name - Taneja. BUt I just included this logo because it is bold and makes a statement and thats what I want as well. 9) Logo 9 Cairns- This is just so eye catching and colourful . It stands out from the rest. 10) Logo 10 Waco: Figure conveys sports clinic message, but logo could be bolder with better colours. 11) Logo 11 Cincinnati : Very simple, but just stands out quite beautifully. Bold. 12) Logo 12: Rothmans: Again very simple , but very ELEGANT . IN SUMMARY - I WANT A BOLD, STUNNING , COLOURFUL LOGO WHICH STANDS OUT AND IS EYE CATCHING- SHOULD FEATURE WORD 'TANEJA' PROMINENTLY ; SHOULD BE VERY SOPHISTICATED LOOKING WITH A NICE ELEGANT AND BOLD FONT ; I LIKE ELEGANT, MODERN AND BOLD FONT. I SHOULD BE ABLE TO USE THE LOGO INDEPENDENTLY FOR MARKETING FOR EXAMPLE AS A BACK LIT HOARDING ETC - SO IT SHOULD BE VERY BOLD, PREFERABLY SQUARE/RECTANGULAR CONFIGURATION ( not essential ) . IT SHOULD BE EASY TO UNDERSTAND FOR A COMMON MAN WHO CAN LOOK AT IT AND SEE 'TANEJA' AND IMMEDIATELY RECALL MY PRACTICE. I WOULD ALSO WANT TO USE THE LOGO FOR EXAMPLE BEHIND MY RECEPTION AT MY PRACTICE - SO IT WILL HELP IF IT IS BOLD AND CONSTRUCTABLE AND NOT JUST SOME THIN FLIMSY LINES OF A FIGURE IN ACTION. PLEASE DO NOT LET YOUR CREATIVITY BE BOUND BY SOME OF WHAT I HAVE WRITTEN ABOVE. I AM NOT A DESIGNER !! Also the logos I have uploaded is from what I could find and liked online - there would be hundreds of better examples I could not find access to. MY FINAL DECISION WILL SIMPLY NOT BE BASED ON MY PRE CONCEIVED IDEAS OF WHAT I HAVE MENTIONED ABOVE. IT WILL BE BASED ON WHAT YOU COME UP WITH- EYE CATCHING , SIMPLE AND WHICH CAN PROMOTE MY BUSINESS AND NAME RECALL. Thank you. I am really looking forward to seeing your designs.
£189 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
taruntaneja collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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