Creative Logo for "Finding the best service professionals"

KolayHizmet (In Turkish Kolay = Easy, Hizmet = Service) translation is EasyService

KolayHizmet is an innovative web 2.0 start-up where users can find and hire the best service professionals for all types of services, such as movers, general contractors, painters, doctors, teachers, coaches and many others.

Our vision is to make finding and hiring service professionals easier, cheaper and more reliable than ever.

Our main expectation from the logo is to make it clear:
- we make users connect to service professionals for what they need
- they can contract services directly from us, we are like a concierge that will find what they need at the best price.
- we are reliable
- we make their life easier

We have two target audiences:

Users (who buy services): In middle-upper income segment, 25-45 years old, college-educated.

Service Providers: We're also creating an ecosystem for service providers, which they can interact with each other and learn from KolayHizmet knowledge resources. This segment is relatively more pragmatic and vocational school educated.

We are looking for a creative logo that will be used on white or gray background.

In terms of color, we expect to see variations of blue, teal, red and gray. Feel free to use your own design judgment.

Logo should be in one of the two following formats:
- (icon) + text (KolayHizmet)
- text (with icon embedded into text)

In terms of icon, we are looking forward to seeing an icon that reminds
- professional service providers
- or buyers/sellers coming together
- or a mascot that reminds services (such as woodpecker)

See concepts that we like:
- servicemagic.com
- uservoice.com
- redbeacon.com
- reqall.com/
- http://relaycloud.com/

Some keywords for our business: Quick, Reliable, Connected, Makes life easier/better, Saves money, Best service provided, Sympathetic,

Design should be modern but not boring, also not too complicated. Should be legible and colors not gradient. Please do not use generic concepts or widely available stock photos. No pinks, purples or gold.

We expect our logo to be easy to recognize and remember. Also, it should create sympathy in the users.

Also we expect to receive the following:
- business card design
- gray-scale logo

We will accept File Formats: Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)