How Graeme_scope started their logo design journey
We are a small to medium 4 star accommodation, but aiming to move away from the motel image and more towards a smart casual image, providing comfortable small suite accommodation. Located close to the city centre but in the urban fringe cafe/bar/restaurant suburb of Ponsonby. A Kiwi family owned business that has a friendly green outdoors attitude that mostly caters to a modern corporate clientele.
Tell us a bit about who you are and the people you reach
Our current/target market is the business professionals that prefer to stay on the fringe of town rather than the CBD as our suburb has a relaxed but trendy cafe/bar atmosphere. They are between the age of 25-55.
We also want to attract travelers and local guests which have a upper to mid range budget.
We are looking for a logo (typeface and icon) that represents our business that can be used for signage and advertising.
The typeface should be clear, simple and bold. We want something that stands out, modern and recognizeable as an accommodation business.
- Possible tag line of 'Abaco on Jervois', 'Abaco Ponsonby Accommodation' or any combination of these.
Current colors are grey and burnt red but able to experiment
Attached is the current logo and a recent inhouse attempt (card 3)
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg, .png and layered .psd (RGB)