The dassbach Küchen Logo needs a modern interpretation!

Home Furnishing

The brand name “dassbach” should stay EXACTLY THE SAME. We would like you to focus on designing the “Küchen” part of the company name – shape, color, position and proportion. It’s important to stage this word very concisely, so our customers can easily see which products we are selling. We can imagine a symbol, which stands either for our product or service orientation (kitchens). The Add-on “Werksverkauf” which is attached to our logo right now, is not relevant for us anymore, we would like to abandon it. Our Brand: "Dassbach Küchen“ (Küchen = kitchen) is a medium-sized company with eight branches totally, selling individual kitchens. It’s absolutely necessary to consult the customers inventively about their needs and ideas for the kitchen of their dreams. The employees doing this in our sales areas in the regions of Berlin-Brandenburg, Wuppertal, Solingen, Düsseldorf and Köln-Bonn, at Ruhr and Niederrhein, also in Speyer, Pfalz. On more than 10.000 square meters dassbach presents a huge overview of kitchen planning examples in many different styles. Furthermore, “Dassbach Küchen” is a company with a 65-years-old tradition, not only in selling kitchens, but also a manufacturer. A Dassbach Küche is a brand. Each kitchen gets its own label after completion. Relevant Links: Homepage: http://dassbach-kuechen.de/ Facebook: https://www.facebook.com/DassbachKuechen Instagram: https://www.instagram.com/dassbachKuechen/ Target Audience: - Customer proportion: 60% women, 40% men – but women are the main decision makers - Demography: o Women around 30 years and older o Middle income Values, which should be transported by the new logo design: Value - Message Individuality - Every kitchen we make is as induvial as you are Safety - We are your competent partner and we solve each problem together, so you get the kitchen of your dreams Emotionality - The logo should address emotionally mostly women but not exclusively Logo design preferences - minimalistic - appreciable - simplicity - emotionality - symbolically - scalability

dassbach = anthracite (RAL 7016) or white! Küchen = we are looking forward to your suggestion

Details Company Logo status quo Font The Font we use for “dassbach” has been designed specially. The Font we use for “Küchen” based on “Univers Bold Extended” and has been modified. Feel free, to ask!

Every design category has flexible pricing for all budgets. Logo design starts at £249.