Excellent work, great communication. Love working with Under the Plum Tree.
How johannastable started their logo design journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
Hi there. I currently have a business called Johanna's Table in Washington DC. I am a former head chef going out on my own who offers boutique private catering, personalized cooking classes, restaurant consulting, menu/recipe development and custom baked goods. I have corporate clients and foodie clients so there is a wide range. The biggest reason I need a logo right now is because I am creating a monthly pop up series called XII (Twelve) By Johanna's Table that will ultimately lead to a restaurant. Realistically, I need two logos (One as just Johanna's Table and another one that can fit within that Logo that says XII By Johanna's Table). I'd like to find someone who can create a logo that will be able to grow in that sense. It will need to go on my new website.
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
Other color requirements
I dont want anything thats too colorful. I dont know which color can define my brand but I'd rather mix one color with a neutral or just use neutrals.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This is the mission statement for XII by Johanna's Table so you can understand a bit more about my company:
The most memorable dining experiences are the ones in which we are immersed in exceptional food and conversation. XII is a monthly pop up dinner series celebrating local ingredients with spices and flavors from around the globe.
In the ever changing landscape of the restaurant industry, our goal is to showcase how different cuisines and individuals from all walks of life can come together to share a spectacular meal at one table.
Instead of conventional titles, we simply define our dinners as numbers. Numbers are neutral. There is no preconceived notion of what to expect. Our dinners are the unforeseen journey of what can come out of thoughtful collaboration by industry pioneers. Simply put, leave the day behind, place your evening in our hands and be open to the XII shared dining experience.