We are a modern fashion company that empowers women. We believe fashion should magnify and not objectify us. Our brand is all about elevating women. Elevating her to be confident in herself. Elevating her to believe in herself. That’s why we make only elevated essentials.
Our women are sophisticated, ambitious, strong, have overcome obstacles, dreamers & doers, self-made, love life, understand life is short, don’t take herself too seriously, fun and optimistic. She is not afraid to break the rules, ask the hard questions, and don't take no for as the final answer.
Note that we want a combination of masculine and feminine energy in our R logo. For example, straight lines/edges (masculine strong) and curve lines (feminine).
For example, we like the modern yet masculine strength of Byredo's B logo. We also love the creative use of curves in the Glossier G that gives it a beautiful feminine energy.
If there's a way to marry the two that will be super interesting to us.
Remember to keep it simple and super thoughtful and original! Less is more.