How brian.leopold started their logo design journey
Tell us a bit about who you are and the people you reach
Zuma Blu is an active apparel brand inspired by the sunny beaches of Malibu and Santa Monica. We're looking for a fresh logo that evokes this mindset and motivates you to get outside and do something good for your body. Zuma, by the way, is the name of a beach in Malibu. You'll often see dolphins, beautiful surf, celebrities and lots of sunshine. It's a paradise for clean living.
Feelings to evoke in logo design:
Clean / healthy
Hip / boutique
Happy / fun, but not childish
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo design will be used in print and web, as well as on the outside of garments (like the Nike swoosh). Print and web can be more detailed, but the garments need a simple version of the original logo. While not necessary, it would be nice for the logo to fit within a square.
After completing the logo design, we'll also need to develop hang tag artwork (budgeting $150-200).
We've attached sketches of the collection for reference, as well as examples of logos we like.