MOLASSITY got their new logo design by running a design contest:
Design a beautiful, Elegant, femanine Logo for a wine bottle like product.
Check out MOLASSITY's Logo design contest…
Organic Pomegranate Molasses
Food & Drink
We will have one product at first: Organic Pomegranate Molasses. We later on intend to add other fruit molasses to the line up. Thus: We are making a 100% Certified Organic Pomegranate Molasses. Important Notes: Molassity is a made up word. Thus it needs to be clearly eligible to mostly an immigrant population that speak English as a second language. We later on intend to add other fruit molasses to the line up. Thus the word Molasses should not have anything to do with pomegranate but more generic to work with molasses as a category of product. We need to communicate clearly. Being beautiful or clever with design is not enough. This the most important thing to be clear on the label is that this product is “Organic Pomegranate Molasses”. Everything else is secondary. The label width is only 4 cm (length: 12 cm). Thus, in order for the font size not to be too small, we will most likely have to break “Organic Pomegranate Molasses” into three lines, one word on each line (either center aligned or left aligned) Target audience is mostly sophisticated, affluent females with discerning taste, who would shop at upscale places and are willing to spend money for organic, quality products. Bottle size: We will be using a skinny and tall 200ml clear glass bottle (like a wine bottle but smaller in size). It will be the most expensive product in its category. Design must exude class but wholesome and hominess at the same time. A mostly feminine design is preferred. The viscosity and color of the liquid needs to be seen.
Other color requirements
We are going to be printing the label on a matte paper material. It will be emobssed/debossed, and possibly some tactile varnish or foil.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
MOLASSITY collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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