Requirements: We are looking for a logo, suitable for reproduction in a variety of formats and consisting of a separate graphic and optional added the name of the clinic (pre-designed).
The logo should have the following properties and meet some criteria:
-It has to be suitable for professional (printing house) or regular (local) print without to much difference in results
-Be able to get copied under a regular copier (not become blury or fade)
-It has to be suitable to use on paper print and other media like pen's, notes, pencils etc.
-Recognizability is important
-A bit more modern and up to date logo that can be updated in the future
-We prefer not to much or no 3D
-As stated above, we prefer a graphic logo that is usable with or without the clinic's name
-No cartoons, stock images or clip arts
Look and feel of the logo:
-It has to imply a professional and reliable clinic
-A modern clinic
-Medical, surgical, protective and careful
-It would also be great to give the feeling that the patient has a central role in this clinic and is the the real centre of our clinic
Philosophy of clinic additional for logo design:
-Focus on surgery
-Focus on patient
-Patient gets personal attention
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK) and .eps (CMYK)
Web file format - .jpg and layered .psd (RGB)