Logo should create awareness that there is an option to serve safe peanuts. Safer peanuts will be consumed by people who are not allergic to peanuts.
Having safer peanuts in public places means that families with peanut allergic children won't worry about accidental exposure to peanuts and a trip to the emergency room.
Peanut allergic children can now go to the ice cream shop without risk of an allergic reaction. Now that's happiness!
Mom sees a restaurant that has the safer peanut logo on the door. She thinks, I can confidently let my family eat here! Hey, this is a great place!
Mom buys snacks for school with the safer peanut logo on the package. She thinks, I can confidently send this to my child's classroom without causing someone to have an allergic reaction. Hey, this is a great snack!
Dad take a peanut allergic child to a baseball game where peanuts are prevalent. He goes because the stadium proudly displays the safer peanut logo on promotional materials and on peanut packaging. This is what summer should be about!
I created the board below with some items that caught my eye:
We are open to all ideas to reach a target market of families who are willing to spend money to make sure their children are safe from accidental peanut exposure.